I noticed the whole naked bike segment as a whole is growing so much that even brands like KTM have gone into entry-level segments to offer them and other brands are following to some extent.But I was always attracted to naked bikes and the top contenders were all looked at. Super Duke just fell behind because of insurance cost not being something I felt was right. Especially considering what I have for this thing. To me engine noise is like the number one factor when purchasing something so obviously this fit the bill. Although I really really miss the perfect brakes and raw attitude I had from my 950 SM. I do feel these brakes are pretty crappy honestly. But I'll get a super Duke later just because I love the different engine characteristics and the city riding I mainly do the V - Twin is perfect for.