Excuses, become buddies with someone at a tire shop. That should cover your costs to mount/dismount and even the cost of a used tire you can smoke to a point you're waiting for it to blow.If only tires were cheaper, I'd smoke one or two just for fun. But generally they're so bad for your tire tread.
I think that was a good ad, it was just about as crazy as they can make it in a street situation without projecting the wrong image and encouraging the wrong things, although we all know what we do as individuals on the street![]()
If they can encourage reviews and rider feedback, even hosted on their own platform, that would be even better since at the end of the day that's what really matters.